brand
POSITioning + messaging
Crafting, executing and aligning strategic communications plans with marketing and business objectives, including messaging and positioning
rePOSITory of communications
Driving strategic and integrated campaigns across traditional and new media channels/platforms • Leading cross-functional initiatives to operationalize innovative workplace communications strategies • Assessing and building communications capabilities
POSITive
reputation and sentiment
Developing risk mitigation plans and managing issues • Counseling senior leadership, driving visibility and providing communications support • Identifying and fostering strategic partnerships