CHRISTINE CEA

Industry-recognized leader, innovator and trusted advisor with astute business acumen and success developing and implementing world-class integrated marketing and communications.  

Expertise integrating paid, owned, shared and earned media across internal and external engagement to drive organizational goals and results.  Highly strategic, insightful and creative thinker.  Accomplished leader of multi-stakeholder teams and transformational change.  Intersects iconic brands and social impact strategic communications and partnerships.

Corporate, agency and non-profit experience working as head of marketing communications for a 40-brand portfolio for Unilever; in global senior management roles for PR agencies in New York and London; and as Chief Communications Executive for Girl Scouts of the USA in addition to consulting for the United Nations, the UN Foundation and 92Y. 

Recognized for thought leadership on consumer engagement; operationalizing social media; social responsibility/sustainable brands/cause marketing; brand and corporate reputation. 

HIGHLIGHTS

Led global transformational change to enhance the business value and ROI of PR and earned•Developed and directed marketing communications for hundreds of campaigns, generating awareness, media, positive sentiment, market share and engagement•Built social media capability with implementation of global listening dashboard and engagement playbook•Led the marketing for global launch of Unilever Project Sunlight — integrated aross advertising, PR, digital, social, cause partnerships, influencer engagement, in-store promotions and internal comms • Steward of brand and corporate reputation • Led creation and implementation of proprietary measurement systems to evaluate PR and Social Media results consistently across brands and agencies

Two-time PR Week Top 50 Power List • PR Professional of the Year Honorable Mention•Cannes Lions Gold (Best Integrated Campaign), Silver (Best New Product) and Bronze (PR) Silver Anvil; PR Week; Sabre; PR News, WOMMY •Board Member, Word of Mouth Marketing Association •  92Y Women In Power Mentor•Blogher Advisory Board•Lectured at Wharton School of Business•Conference keynote and panel speaker: Cannes Lions; PR Week; Sustainable Brands; Corporate Social Responsibility, Word of Mouth Marketing Association; Social Media Week; Ad Age Digital